Taxonomies

WordPress uses taxonomies to group its content. Other CMSs have similar systems. Taxonomy is a fancy name for a group of things (in this case, website pages) that share a commonality.

This makes it easier for people to search for similar articles on the same topic. You can group content in different ways. WordPress default taxonomies are tags and categories.

Categories

Your blog posts and products should be divided into several categories. To make things easier, you can divide the categories into subcategories if they grow too large. If you own a clothing shop and sell shoes, you might decide to split this category into several subcategories, such as 'boots, 'heels, and 'flats. Each of these subcategories contains products of a specific type, such as shoes.

This hierarchy and categorizing helps Google and your user understand every page you write. Your main categories should be added to your main menu when you create your category structure.

Tags

Adding tags to your site will improve its structure. The structure is what distinguishes a category from a tag. Categories can be hierarchical. You can have subcategories.

However, tags don't have this hierarchy. Tags simply say "Hey, this product or article has a certain property which might be of interest to a visitor.”

Avoid creating too many tags. You are not structuring anything if you add a unique tag to each post or article. You should ensure that each tag is used at most twice and that tags are used to group articles that truly belong together.

Some WordPress themes include tags for each post. Others don't. Your tags should be visible to visitors, at least in the sidebar or at the bottom of the article. Google tags aren't just for Google. They can also be useful for visitors who might want to learn more about the topic.

Internal Linking Contextual

Site structure refers to linking and grouping the content on your website. These include links in your navigation or taxonomies, as well as links on your homepage.

Contextual links are links that link to pages on your site from within the content of your pages. To be considered contextual, a link must be relevant to the current page.

You will link to your most important pages most often, as they are likely to be mentioned on multiple pages of your site. Remember that the context of the link is just as important as the page to which you are linking.

Google analyzes the context of the links you make to find out more about the page that you are linking to. Google always uses the anchor text (or the link text) to determine the content of the page it is linking to.

Google doesn't just look at the anchor text. Google now considers all content surrounding the link when determining additional information. Google is getting better at recognizing related words and concepts.

Google will rank and value your pages if you add links that are relevant to the context.