Contextual Linking for Blogs

You should be writing extensively about the topics that you want to rank for in blogs. Write the main article (your cornerstone article) and then write several posts on subtopics.

These related posts should be linked to your cornerstone article and the cornerstone articles to related posts. This will ensure that your most important pages have the most links, and also the most relevant links.

This principle can be explained using the following metaphor: Picture yourself looking at a map showing a country or state.

There will be many smaller towns as well as larger cities. All cities and towns will be connected in some way. It's common for small towns to have roads that lead to larger cities. These cities are your cornerstones and receive the most links.

Your posts on specific topics are in the small towns. These smaller towns can be reached via links, but not as many as the larger cities. Internal links are metaphor roads

Online shops have the opportunity to be contextually linked.

Online shops with few or no pages intended to inform are different from offline stores that have contextual internal linking. Your product pages don't need to cover a particular topic.

You're selling a product. You want people to stay on the page and to purchase the product. Contextual linking is, therefore, less important in this context. It is best to not add contextual links to product descriptions as it can lead to people leaving the page.

These are only a few of the many ways you can add contextual links to product pages.

• Link from the product bundle page to individual products
• A section titled "related items" or "compare with similar items"
• A section titled "product bundles" or "frequently purchased together".

Landing Pages

Your landing pages are pages that you want your audience to find when they search specific keywords you have optimized for. Your most important landing pages should be approached differently from your regular pages.

I'll be talking about two types of landing pages: cornerstone pages, and product landing pages. Both are pages you want people to find via search engines. However, they require a very different approach. I'll soon be talking about search intent because it is important to understand what your audience really wants.