Calling all Digital Warriors:
Are you tired of working your butt off and not seeing any money from your effort? I know I am.
One of the key differences between people who make money with online marketing and those who dabble for awhile and quit is their understanding of niche marketing. The internet marketing money makers who have preceded you understand the depth of what internet millionaire Steve Olcher teaches:
“The riches are in the niches.” –Steve Olcher, Internet Training Guru
Let me make this real simple.Besides having a website as a platform to promote the products and services you offer, you need three things to make money online:
1.A specifically targeted, starving crowd of people (The Right Audience)
2.A good understanding of what your audience needs(Understand Their Urgent Pain or Burning Desire)
3.A top solution to the problem/need they have(The Money-Making Solution)
Prior to joining Wealthy Affiliate I built three websites.When I say “I built” what I mean is I hired a web designer to build my sites. The sites were beautiful to look at but I didn’t make a dime.
Truthfully, coming from a middle class back ground with a hopeful belief in “work hard and you’ll make money” that was a hard fact for me to face. My first fleeting thought was, “I guess this internet stuff doesn’t work.”
Thank the Good Lord that was a fleeting thought. You see, I’m somewhat of a serial entrepreneur.I’ve been self-employed for more than twenty years.
Like any entrepreneur, I learned to tweak my business model, roll my sleeves up and hunker down to learn what I need to know and do in order to hit my money success goals. If you are not making money in your online or off-line business, common sense says you need to figure out why and fix it.
And you wouldn’t be the first entrepreneur to start in one direction and make a shift in pursuit of ultimate success.Henry J. Heinz did that.He started out manufacturing horseradish and failed forward into his niche of “Heinz 57 Sauce” and several varieties of ketchup.Once he hit on the right formula, he went on to make a fortune.
Your fortune begins by identifying a profitable niche. Some would argue that every niche is profitable but I disagree.A profitable niche for you is one in which you have a passionate interest and can build enough expertise in to stand out among competitors.
So yes, selling pony tail clips and sparkling shoelaces to pre-teen girls can be a huge seller but it’s not a good niche for someone with no day-to-day knowledge of teeny boppers and no desire to work the business of marketing to them.
Notice I said, “can build enough expertise”. That means you need some knowledge of your subject area but you do not have to start off by being an expert. Expertise leads to authority and your authority will be built over time as you continue to research and create valuable content for your website.
In this training module you will learn:
1.What is a niche?
2.Four ways to identify a niche
3.The top 3 questions you need to answer before determining your niche
4.Identifying big market categories and breaking them into niches
5.Breaking niches into profitable sub-niches
6.Finding the pain in your starving audience
7.The Importance of Keyword Research in determining your niche
8.The Five Minute Niche Profitability Test
Let’s get started!