Security
SEOs consider the security of websites a key factor in ranking them.
Make sure that your website begins with HTTPs. What does this mean? It means that all data transferred between your website's visitors and your website is encrypted. Installing an SSL certificate will let you achieve this.
Page Speed and Bounce Rate
If I may ask when was the last time you waited for a page load for more than a minute? Some pages could even keep you waiting for 20 minutes or longer. Google knows that time is the most precious thing in life.
A slow-loading page will increase your bounce rate. Because your page is not opening, people will click on the exit link and leave within 10 seconds. This results in a high bounce rate and a lower ranking.
Tools for Google Ranking
- SEMrush
SEMrush is an SEO tool that can help you improve your ranking. It is the ultimate SEO tool that provides deep insights into your competitors, helps you identify your top organic and paid keywords, and allows you to perform backlink analysis. It is worth checking out.
- Yoast SEO
This is one of the best SEO plugins for WordPress blogs. It will give you advice on how to improve your page's ranking. It will also analyze your post and tell you what is valuable and what is not.