2 - Google vs. Yahoo

If you know a bit of Yahoo history, then you're already aware that its search engine has been powered by Bing since 2011. Although they are both separate entities, there are a lot of similarities between both of them.

But that doesn't mean they work the same way because there are other areas where there is a wide difference.

However, for Google and Yahoo, we begin this segment by looking at how they both view the age of a domain. Yahoo seems to take the domain age very seriously and this affects how websites are ranked on its search engine.

Yahoo tends to equate the age of a domain to how authentic it is. So, it is safe to assume that the older a domain is the more authentic it is according to Yahoo.

So, you will find that it takes quite a while before newer websites are ranked in Yahoo. But with Google, the main emphasis is on the quality and relevance of your page contents to its users.

The same manner in which Bing accords preference to the targeted keyword is the way Yahoo does too. That's one area where there is a clear similarity with both search engines.

Keywords may be important for search queries, but Google places more emphasis on context and meaning of contents. So, rather than focus on targeted keywords, Google tries to understand the relationship between keywords in the content.

Another thing both Bing and Yahoo share in common is their preference for Meta keywords. But I've mentioned earlier that Google doesn't share the same preference when it comes to Meta keywords.

If you're able to optimize your website for Bing, then you're likely to do very well on Yahoo also.