You may have noticed that anytime the search engine is mentioned in an SEO article, the reference is made to Google except it is clearly stated that a different search engine is being referred to.

Google is the lion in the search market but that may not constitute the only reason Google is always in the media. Though there are hundreds of search engines with over a dozen popular ones, Google stands out and remains the mother of all. But that shouldn't stop you from learning about the other search engines, especially the major ones.

So, I'll be sharing some information with you about other major search engines, 3 of them in particular. If you're ready, let's learn a thing or two about Google, Bing, Yahoo, and Baidu.

Comparison between Google and the 3 Other Major Search Engines

Google has become so pervasive that it is one of the few internet brands that have turned into a verb. When some people say they want to Google the internet, almost everyone knows what they are talking about.

With a global market share of 92%, we're talking about a search engine that gives you the widest reach. And also the best platform to learn what questions your target audience is asking and the market trends for your industry.

In terms of global market share, Bing comes a very distant second with a 2.41% market share. Next comes in Yahoo closely behind Bing with 2.07% of the global search market share.

And finally, we have Baidu which seems to be playing the Google's role or should we call it the Chinese version of Google with a 1.01% market share.

Thus, the figures make it so clear why search users, advertisers, and businesses explore Google. And also why Google is often referenced each time SEO is being discussed. Now let's get into the comparison proper, so we can find out their similarities and differences.