Who are Peapod?

They are the largest grocery delivery service in the US. They currently have 39 pinboards packed full of great images.

What you can learn from Peapod

1. Innovative ideas - Peapod have lots of ideas related to their own work, They are fun and enaging.

2. Showcase your customers: Peapod have a board entirely devoted to university campuses that they deliver to. It promotes the customers and makes them feel valued.

3. Showcase items that don't seem to be very interesting -

4. Showcase your brand and company philosophy - each month Peapod features one of their drivers. Really nice.

5. Link to social ideas related to your business - Peapod have a pnboard which is called 'Causes I love and shows links to issues like foodbanks and information on the number of kids struggling with hunger in America.

6. Report on any links you have with other organisations - Peapod has a board devoted to their community links

7. Good boards are not necessarily enough. Relatively speaking the follower numbers are slow in comparison to some brands using Pinterest. The company should be asking themselves why



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awesome notes on Pinterest! thanks.
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Shawn Martin Premium
Thanks!
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stadium Premium
Thank you for the time you spent creating this. You created very high quality material.
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BIS Premium
Thanks - glad you enjoyed it.
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EddySalomon Premium
This has been probably the best guide I've read on Pinterest. It definitely gave me some ideas on how to approach it better! Thanks for creating it! Your examples were really what brought how to use this platform home! Great job!
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BIS Premium
Thanks for taking the time to comment. Glad you enjoyed it.
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Kyle Premium
You have made some very good points here Beverley. Most people's initial instinct is to use Pinterest purely for the purposes of trying to get traffic or earn revenue through product posts, however it can be an excellent medium for research and idea generation in pretty much any niche.

What you can also do is see what other images people are repinning...this will give you a good idea as to what "hot button" visuals work within a particular industry...and use related images within your pages and promotions. Having "hot button" images on your site can make the difference between someone reading your content and someone leaving!
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BIS Premium
Thanks Kyle. You're right about the repinning. I did mention it, but looking back I can see it is rather lost in a sentence with other points. I find Pinterest fascinating. Having created this resource myself has made me think of other possibilitie. There are many companies who aren't yet using it very well and I look forward to seeing what they will develop and how I can utilise it myself.
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Kyle Premium
Yeah, will be interesting to see how they monetize it (likely from advertising) and the benefit that this may reveal to companies as well. Perhaps sponsored pins would be a natural evolution and one that could present quality traffic opportunities for many marketers and businesses.
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