Who are Northwood University?

Northwood University is an American University who promote global leadership and run business courses. They are one of the few education institutions who currently have a presence on Pinterest.

I'm sure more will come on board in the not too distant future. However, some of the ones that are there can provide tips and ideas for how you might promote your own brand.

What you can learn from Northwood University

1. Create a board with photographs of some of the key personnel. Helps to make a connection.

2. Showcase pictures of events you have been involved in.

3. Offer recommendations - eg books people should read

4. If you haven't started pinning to a board - don't leave it blank. It just doesn't look good.



Join the Discussion
Write something…
Recent messages
awesome notes on Pinterest! thanks.
Reply
Shawn Martin Premium
Thanks!
Reply
stadium Premium
Thank you for the time you spent creating this. You created very high quality material.
Reply
BIS Premium
Thanks - glad you enjoyed it.
Reply
EddySalomon Premium
This has been probably the best guide I've read on Pinterest. It definitely gave me some ideas on how to approach it better! Thanks for creating it! Your examples were really what brought how to use this platform home! Great job!
Reply
BIS Premium
Thanks for taking the time to comment. Glad you enjoyed it.
Reply
Kyle Premium
You have made some very good points here Beverley. Most people's initial instinct is to use Pinterest purely for the purposes of trying to get traffic or earn revenue through product posts, however it can be an excellent medium for research and idea generation in pretty much any niche.

What you can also do is see what other images people are repinning...this will give you a good idea as to what "hot button" visuals work within a particular industry...and use related images within your pages and promotions. Having "hot button" images on your site can make the difference between someone reading your content and someone leaving!
Reply
BIS Premium
Thanks Kyle. You're right about the repinning. I did mention it, but looking back I can see it is rather lost in a sentence with other points. I find Pinterest fascinating. Having created this resource myself has made me think of other possibilitie. There are many companies who aren't yet using it very well and I look forward to seeing what they will develop and how I can utilise it myself.
Reply
Kyle Premium
Yeah, will be interesting to see how they monetize it (likely from advertising) and the benefit that this may reveal to companies as well. Perhaps sponsored pins would be a natural evolution and one that could present quality traffic opportunities for many marketers and businesses.
Reply
Top