As a refresher, once you install the free Moz Toolbar and you then perform a Google Search, you'll see several entries such as this:
You can then click the right-most link "Link Analysis" to invoke the Moz OpenSite Explorer feature for a whole lot more details!
Check this out!
As you will see, there is a BUNCH of useful information for investigating a website's SEO statistics:
- Authority
- Page Link Metrics
- Social Metrics (requires upgraded account)
- Even a spam score (important - don't get linked with a website with a high spam score - it will make your website look bad.)
Additionally, you can view the following statistics:
Just Discovered Links :
Recently obtain backlinks to this website - within the past 60 days....
Top Pages
The best pages to check for YOUR backlinks to be on. Don't just allow your backlink to end up on some weak page. That's a lot of work for a weak backlink. You want your link to appear on one of these top pages if backlinks are your goal.... and for SEO, it should be!