Linking Domains
Using this free tool, you can discover where your competition is receiving it's BEST high powered backlinks and then go to these websites to get your own backlinks to your website and become a real competitor in the search engine results pages:
Notice that the Linking Domains option reveals the DA (Domain Authority) for the websites linking to the page we are investigating. DA of 100 is astounding. But, you can have links like this also. Yes, some are merely social media sites, but keep in mind, this is just an example.
Anchor Text
Another great feature of this free SEO tool is the anchor text statistics. You can discover what your competition is using for anchor text and how many backlinks are indexed in the search engines for each term.
Don't know what anchor text is exactly? Don't worry, I have a tutorial on that as well:
https://my.wealthyaffiliate.com/training/the-defin...
Compare Link Metrics
Okay, just when you thought all this was an incredible resource of free information for investigating competitive websites in your niche market.....
Hold onto your hat...... here's a really cool trick I think you'll love! (Okay, if you're an SEO geek like me!)
The Compare Link Metrics option will allow you to add up to five websites to compare against the webpage you are investigating. Now, keep in mind, we used www.cj.com as the example. When you click the Compare Link Metrics option within Open Site Exporer, you'll be able to add YOUR website and four others. I have added mine PureResiduals.com as an example: