- Mastering the Keyword Research Process
Mastering the Keyword Research Process
What do you think when you see the term KEYWORD?
Does it excite you or does it give you anxiety?
If it excites you, that is great...we are on the same page. If it gives you anxiety, I am going to spend some time with you here to help you get over your anxiety by SI-MP-LI-FY-ING the process of keyword research for you.
First things first though...
What is a KEYWORD?
A keyword is something that people search for. It doesn't matter what the medium is, whether it is within a Google or Bing search or within your favorite social network, people are using keywords to find stuff.
Your job as a marketer is to target these specific keywords with your targeted marketing offer. Your success as a marketer will depend on the relevance of keyword, your understanding of the audience, and the relevance of your offer.
The main issue I see is people looking at everything in terms of keywords. By this I mean, they lose sight of the fact that there is a REAL PERSON behind every keyword search. The first step is getting ranked or becoming visible within keyword searches, the second step is being able to connect with the "people" behind the search.
Within this training module I am going to walk you through the process of finding quality keywords that can get great rankings and help you understand the "logic" behind keyword selection. Really, a keyword is just a keyword unless you understand the process!