How Does Content Marketing Affect SEO?

1. Long Reads Get More Likes and Reposts

Long articles allow you to give more useful information, and therefore - are valued higher by users. It is important to remember that it is the value of information in the first place and not the number of words in itself.

You can uncover the topic completely, from the basics to the subtleties, in one post. Such solid materials attract people to your content, inspire them to share it with others, and increase the credibility of your brand.

2. Long Articles are Great for SEO

The large volume of the article provides more opportunities for mentioning various keywords, and therefore - increases the likelihood of appearing in search results

Search engine optimization experts conducted a study of the average length of articles in the top ten and found that all of them contained on average more than 2000 words.

One of the reasons why long articles end up being high on Google is that people reading them spend more time on your site. Behavioral factors are taken into account by Google’s algorithms - they give preference to content that retains the attention of users longer.

3. Long Articles Increase Brand Awareness

Think of the most respected resources in your industry. Say, in the field of inbound marketing, most bloggers can boast of authority. And all of them, in addition to short notes on blogs, generate quite voluminous content. Their long reads, as a rule, cover the whole topic, without leaving a single question unanswered. When you can prepare such comprehensive materials - logically, you become an authority in your field.