What you should watch out for in a link
Links are pointers for both search engines and human users. They point to websites and their content. As such, they help both human and search engines to discover websites and their content. Below are essentials when building both internal and external links for your websites.
- Good Links are Relevant :
With Google and other search engine shifting attention to user-friendliness, relevance has become an essential characteristic of a good link. A good link must be relevant. Imagine a website who sells cooking utensils getting links from a website that deals with automobiles or a language instructing website.
Most website owners get it wrong here. They desire links from websites with higher authority at the expense of how relevant the website is to their content. Although website domain authority, domain rating, and page ranks are factors that affect website authority, we must put relevance into perspective.
Having a lInk from Top websites like Hubspot.com might look juicy. If you run a website that is focused on cooking utensils as illustrated above; it is better to get links from related blogs than getting irrelevant links to an article focused on How to start a website from Hubspot.
As far as creating links and establishing user satisfaction is concerned, relevance is very important.
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