4. Good Links are Earned

Buying links or other black hat technique of acquiring links will be violating Google’s policies. Links should be earned. They flow naturally as a result of love for your content. Webmasters and website editors always reward good content by placing a link to the content.

Asking for links from relevant websites is not a bad idea. But it becomes an issue when you have to exchange cash for links. Creating viable relationships and demanding relevant links to your content is a great idea.

In conclusion, owning to the competition for search engine result pages we need to build good links. Apart from web page authority, they can also contribute to traffic and invariable website income. As a growing business, we must watch how much we invest in link building.