2. Links should Make Sense Within Content

We have talked about relevance and we emphasized it relating to the post or article. But if the link is related to the blog topic but does not make sense within the content, it is still not a perfect link.

A good link should make editorial sense within the content. Apart from menus, footers, and sidebars, we place most of our links within the content of our webpages. You should not just insert links without the flow of the content. That means even if the topic is related, the content should flow in such a way as to speak relevance to the reader.

Let us use our cooking utensil blog and the automotive link for example. A cooking utensils blog discussing different types of knives or kitchen apparatus gaining linked to an automotive company discussing servicing conditions for the automobile. If a user clicks on this link desiring more info on the cooking utensils, he will be disappointed.

Users expectations will be more information on cooking utensils. A good link should be clickable for the user and must be relevant to the content in question.

3. Good Links are Trustworthy

Links are like references. I will also like to liken them to vote of trust. We naturally reference content whose information we trust. If someone is linking to your website, they are placing a vote of confidence on your content.

They are indirectly telling their audience that you are a good source of information. Most websites have a good level of trust. They create and promote content that is related to their field or product. But when a website has plagiarized content, promotes illicit products, the post just affiliate links, or create poorly written content, these are all signs of an untrustworthy website.

Such websites are better avoided even if they carry high domain authority.