If you are familiar with wireless technology, you will be well acquainted with the term link quality analysis. But we are not looking at the concept as electronics engineers but as professional content marketers.

As content marketers, one of our tools is our blog. And one of the most important thing to us is getting optimized for Search Engines. As such, we take to heart the concept of link quality. They go a long way to determine the strength of our websites especially when it comes to search engine ranking. So link quality and the building is a core part of our day to day operations.

Depending on how you decide to go about it, either the black hat method or the white hat method. You must analyze your links and separate bad links from good links. While the good once will always form a backbone for your website, the bad once remains a bomb waiting to explode when Google finds out.

You do not want to get penalized after all the hectic work of building content, going after links and promoting your work. But if you keep gathering them, you can be sure that Google will find out. Google’s attention is fast drawn on user intent and user satisfaction compared to those days when building authority sites was the focus.

In this training, we will focus on the characteristics of a good link.