What is a lead magnet?

A lead magnet is an offer you give to people in exchange for their contact details like email addresses. Marketers use content that is downloadable for their prospects. This can be in the form of eBooks, webinars, videos, cheat sheets, workbooks, or even a checklist.

The lead magnet must add value to your prospect while it helps grow your email list. Not a build-up of email addresses but a collection of leads looking out for what you offer.

How it works

The lead magnet helps you get email addresses. This is personal information that they will not give out. Your email address is a medium of communication. No one gives away their email address unless they want something via the email.

You must create a lead magnet that delivers value and attracts attention. It will not only secure their email address on your desk but it will help start a relationship.

Now you can build a robust relationship with them and turn them to paying customers. The return on investment is high when it comes to email marketing, as such, you cannot afford to neglect it.

Building an email list is essential. Your lead magnet will stand as a cornerstone. But when combined with good email marketing skill the result is amazing.

Click on the Next Page Button as we begin to take a critical look at how to make lead magnets effective