3) Make It Easy to Understand and Unpack

No one love to crack their brain over difficult issues. Now you are looking at what you are good at and that it delivers instant value. But it should be in such a way that with a click after submitting the email address your leads can access it. They should not wait for weeks before it gets to their desk.

Another important thing is - how easy is it to understand the material. In whatever package it comes, video, ebooks, or newsletters. Ensure they are easy to read and understand. If your information is difficult to understand people won't stay on your list. They will opt-out.

It should be engaging enough. This will keep your audience referring to it on several occasions. People are looking for those who will offer them solutions and not complicate their task.

4) Lead to more Engagement

Having followed the first three points, you should have a lead magnet. But that is not the end, the journey started. The whole essence is not the Lead magnet but building a relationship.

You must set out with a plan to nurture the relationship, and this must start with the lead magnet. You can create a follow-up sequence of emails that will keep them engaged. After which your promo emails can also begin to follow suit.

Conclusion

It is a bad practice to start promotional mails after the lead magnet. One step after the other, you build trust and loyalty then you can start sales.

Lead magnets are essential in growing email list, they will also help to build a list of loyal customers. But as a marketer, you are responsible for promoting your lead magnet. You can use your website, social media, and other channels to promote it.