1) Personalize your Emails

Everyone wants to feel special and loved, sending emails without personalizing it may lead to your recipients not taking your mails personal. Let me hit the nail on its head, personalizing your emails will improve your conversion.

Although, using your customer’s first name has been a general way you can personalize your emails. But marketing has improved and availed us with the opportunity to access sufficient data that will help make the personalization of our emails much more effective.

I guess you will be asking how do I gather this data?

See below how to put data together without infringing on the rights of your would-be clients.

• Engage clients via Survey: Surveys are generally opportunities to engage with your subscribers. On subscribing to your email list, they have simply shown interest in you and your business.The moment they opt - into your list, you can engage them with a survey.It is worth noting that just sending a survey won’t guarantee a response, it is important there is a motivation behind completing the survey form. Learn to offer an appealing incentive.
• Engage them during sign up: as long as your lead magnet during sign-up is appealing, people will be glad to fill your forms. Use this moment to gather relevant information. Mark my word, “relevant” and also make it simple, the whole essence is to understand user preference
• Gather your customer Personas: by understanding your customer’s demographics and psychographics, you can tell who your customers are, as such; you can segment them into various groups and determine what type of emails best suits each set. This will in no doubt improves the click rate of your mails.
• Consider various Time zone: Emails are more effective when sent timely, you can collect data relating to geographical location during sign-in. Thus, sending special and time-sensitive information can be easily achieved. Your subscribers get such mails at their active periods and not when sleeping.