A sales page that converts helps your customer make a decision comfortably... without any fear.

It all depends on who you are talking to as, as it changes the way you put your entire sales page together... including your testimonials, your opening paragraph, your stories, your offer, your guarantee... all of it!

When people think about spending money, the part of the brain that gets activated is the part that is associated with anxiety, pain and hunger. (Source: http://time.com/money/4086901/brain-money-science-studies-fmri/)

This is why your goal needs to be to reduce that pain as much as possible when you are selling your product or service.

Too many landing pages tend to make this process very painful. An example of this would be “Contact us for a quote” form offered to a website visitor, or “What is your budget?” type of question with a drop down list of options offered.

When you ask people their budget, you may have good intentions, but now ask yourself, how does it make those people feel?

Yes, of course you may want to know how much a person wants to spend to see if you can help them and to try and create a package that might fit within their budget. However, to the customer, it looks like you want to know exactly how much they can afford so that you can charge them that much.

So, if you have even felt though you should have been able to sell more of something, there is a chance that you may have scared people was by mistake. Perhaps you sent a proposal and the client disappeared and you never heard back from them... or ... you emailed a link to someone for your “purchase now” page and they never got back to you.

Learning to create landing pages that converts will reduce those mistakes.

Landing pages that convert are conversations!

Some people assume that landing pages are all about hype and long-winded claims of grandiose. The truth is, a good sales page is simply a conversation with someone who is thinking about purchasing the product or service you offer... and., all without you actually having a conversation with them.

Most buyers rely on a one-on-one conversation before making a purchase. The sales page simply replaces the tedious one-on-one work you might normally have to do to make a sale.

Think about this tutorial that you are reading right here, right now. If you are reading these words right now, it might even sound like I am speaking directly to you, right?

So, how can you create something like this for your product or service? The best advice I can offer you is to just create your landing page as if you were talking to one person.

Lesson #3 next...