When setting up landing pages you need to give serious consider to the type of customer you will be speaking to in order to make your sales pages high-converting.
Here’s what I mean by this...
Let’s take a closer look at the 3 types of people who may want to buy what you are selling. They are: The Enlightened, The Troubled, and The Unaware.
What is the difference between these 3 customers, you ask?
The Enlightened are people who are well aware of you, your product and their problem that needs solving. They are knowledgeable about other products that solve their issues and they need to know which product is the best one to purchase... and why.
The Troubled are those who are aware that they have a problem that needs a solution, and they want to solve it as fast as they possibly can. They are just not sure how to go about doing that.
The Unaware are people who have a problem in their life that they don’t really see it as being a problem. They simply accept it as part of life. So, they are not actively looking for a fix because they don’t even know something is in need of fixing.
How this applies to your landing or sales pages we will get into next...
Reply
Thanks for the training. As always, straightforward and easy to understand.
Appreciate your input,
Jane
Kind Regards,
Nurse Becca
Okok i am a goon,
Sincerely,
Nurse Becca
The Troubled have a serious problem like a sick pet that they want to help but have no idea how or a cat peeing around the house and they are desperate to fix the problem. I have post titles that address both of these groups but I never thought of breaking the groups down as specifically as you have here. Thanks!
I also agree that landing pages that ask questions can be a huge turn off. I would click away if a page started asking me questions. I want to look for information, not be quizzed. Speaking directly to a person is a much better approach.
Jessica
