Guest Posting is Relationship Building
There are many reasons to guest post.
- Build yourself as an authority
- Branding yourself
- Branding your company
- Promoting a product or service
- .... and as already mentioned, SEO and backlinks
That being said, as you are aware, much of what we do falls into the "Content Marketing" arena. We all need good, solid, unique and engaging content. So, as you can see, this is a win-win situation, typically.
The owner of the website you wish to provide a guest post gains unique content and gets a day off from his/her own writing. You, as the provider of the content, get more eyeballs on your writing and a branding effort combined with a nice SEO bump.
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2Al
Premium
Thank you for the training. With EzineArticles.com...I wrote 3 articles a while back. I used to contribute articles to article directories. I'm glad to know I can do this to increase my website traffic.
kennick2015
Premium
There's just no stopping you PJ you're on a roll! Great tutorial. I've published many articles on Ezine over the years and they definitely do give you credibility. Also searching for high ranking blogs in your niche and commenting (sensibly) on them can give you solid backlinks. Thanks again for your hard work.
