Let's see the next three steps ...

4. Creating an outline

OK. You have a basic idea and you've made an exhausting research. The next step?

You need to create a well-structured outline for your new post.

Basically, it's a guide for your writing flow. You are creating a "road-map" that will help you to cover every single relevant detail and to produce a comprehensive content masterpiece that will solve all of your readers needs and challenges.

• First of all, you need to define the main sections of your post. Usually it's an introduction followed by your subsequent section headings or main points you want to elaborate.
• Then you can dive deeper to create the sub-points for each section header.

Creating a simple, transparent outline is extremely important. Will help you to stay focused and organized. Trust me, a clear, one-page outline is a real life saver, especially when you are working on multiple different topics or content pieces in a given time period.

Just keep it simple! You don’t need a fancy or bulky document. What you need is a structural skeleton for your next content masterpiece. Here’s what you should include in your outline:

• the point that you are trying to get across with your particular content asset
• the title, the main angle and the most important supporting statements
• a clear explanation on the main parts and content sections
• the available resources and reference links for each section or sub-topic
  

5. Creating an engaging headline

It's a well-known fact: your headline is what makes anyone click, share, and read in the first place.

The most important thing: your headline should capture the subject and the value proposition. You'll have to ...

• make it interesting and engaging
• include your main keyword
• convey the benefit your readers will get when they read your blog post
• use powerful adjectives to illustrate and generate action
• incorporate emotional language in your first words
  

6. Writing an engaging introduction

If your headline is the hook, the introduction is the launching pad. This is where you need to convince your readers to read further ... This is where you have a unique - fragile - chance to convince your readers to actually read your post. This is where you need to ...

• clearly expose your unique approach or angle
• keep in mind that their first question is: what's in it for me?
• generate interest with a strong question, a unique personal opinion, a food-for-thought fact, a funny quote or anecdote, etc