Writing high-quality, engaging content can be an extremely hard work, especially on long term. The key is to have enough content ideas and a clearly defined multi-step content creation framework.

In this tutorial I am going to share with you a content creation framework that will help you to craft well-branded, consistent and engaging content pieces.

Let's see the first step ...

1. Considerations regarding your target audience

As I already said, if everybody is doing it one way, there's a good chance you can find your success by going exactly in the opposite direction.

In other words: trying to satisfy some sort of "general interest" is a bad idea. Believe me, making everybody happy it's simply impossible. This is why you need to keep your target audience in mind when you are creating your content.

More than that, if you really want to create something they'd want to read, you should create your own reader personas. It may sound a bit scary, but it's really not rocket science. A persona is nothing else, but a simple description of your main target audience. And most likely you already know a lot of things about your readers.

And if you don't, just ask yourself a few simple questions regarding their:

  • age
  • gender
  • education level
  • occupation
  • income level
  • marital status
  • hobbies
  • problems
  • needs
  • lifestyle
  • fears
  • priorities
  • and so on ...


Creating a simple description or profile of your main target audience will help you in many ways:

  • first of all, will help you to generate relevant and engaging content ideas
  • which will help you to create content faster
  • will help you to find the best promotional avenues and strategies
  • and of course, will dramatically increase your engagement and conversion rates

The point: before anything else, you need to know who you are writing for. And i'll tell you a better one: you need to know who you are NOT writing for!



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keishalina Premium
hey hi -- rocket science it is -- so extensive need a table of contents and an executive summary ... lol ...

good show, Zed! ⭐️

appreciate the time & effort your part to pull all this together for all of our benefit ..

.... relax & enjoy a wonderful weekend, cheerio... 😊
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smartketeer Premium
Thank you ma'am!

Is really that extensive? That's bad :(

Once again, thanks for your time Keisha!
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newmarketpro Premium
Hi Zed,
That's quite long tutorial. I enjoyed reading it and you have included some great tips we can follow and implement. I liked the idea on "cooling-off period" and come back to the draft and refine it later. I did it myself and it has been helpful to really refine your ideas, make the necessary tweaking and add more relevant ideas on the second visit.

The part where you ask one or two reviews before publishing or refining the article was quite challenging but I still believe it's doable. I wish we can have it within our WA platform where you can submit your draft article for someone to review. Great ideas here.

Thanks for a thorough training. Appreciated.

:)Joe
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smartketeer Premium
Thanks for your time and your valuable thoughts Joe!

Maybe I've made a mistake using the term "review" ... Basically, I'm talking about a few independent individual opinions and it doesn't have to be an industry leader :) ... It could be your friend, your neighbour, etc. The point: ususlly we are blind to our own mistakes, logical bottlenecks etc

Zed
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newmarketpro Premium
I got it as you meant it Zed. No issue on that.
I believe it's important part of content writing as you would get other's opinion before it goes live. Thinking about it, I don't mind to spend 1-2 dollars to get other opinions on my draft article :)
Thanks Zed.

:)Joe
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smartketeer Premium
I'm afraid the (pro) prices are a bit higher :(

The average for proofreading is $3 per page, for copy editing $4 per page, and for content editing you can expect to charge around $7.50 per page.

Thanks again Joe!
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newmarketpro Premium
:)
No, I can't afford that ... What I am thinking of doing is to go to people on the street and ask their favor to read my article and ask if the content does make sense. If it does, that qualifies the article to be published. That's all - no proofreading, no editing required. :) (Joking).

Thanks for your input Zed.

:)Joe
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smartketeer Premium
Thanks for everything Joe!
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StevenRinker Premium
Great Advice!
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smartketeer Premium
Thnaks Steven!
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GuineaPig Premium
Great information again. I had read another post yesterday that had me wanting to use the KISS (keep it simple stupid) method as far as writing to an audience but that really is not my audience. You helped me identify my audience better with your post today, thank you! I still may not be any faster creating content though..
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smartketeer Premium
Thanks for your feedback Brek!

Don't worry for the speed factor. Quality over quantity!
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EandS2018 Premium
Great info thanks for sharing.
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smartketeer Premium
Thanks for reading ladies!
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