Most people only read the first and the last sentences

Let's assume you're writing about Email Marketing Tools. In this instance, the headline Top 10 Email Marketing Tools is better than The Best Email Marketing Software Developers on the Market. You can see the difference.

As a guideline, there are several numbers that you should keep in mind when it comes time to lengthen your marketing copy.

Did you know that people read only headlines, the first and last three sentences? Even though it may seem less significant, changing the headline to include all the vital information at the beginning and the end of your headline can make a big difference in conversions.

Torrey Podmajersky, in her book titled ‘Strategic Writing for UX’, states that headlines should be no more than 40 characters. This means that you should have between three and six words. Paragraphs shouldn't exceed three lines. If they are longer, people might see them as wall of text.

Remember that over half of all traffic to affiliate sites comes from mobile devices. This number is on the rise. Your copy should also be shorter, as mobile screens can make long sentences challenging to read.

This seems like a lot to consider, but you don't have to worry. Simplifying your writing is easy.