Writing with emotion is difficult for me. I am a retired physician. In my training I was taught to avoid allowing emotion to influence my medical decisions. That is why it is not a good idea for a doctor to take care of his family. Doing so destroys objectivity and places your family at risk.

In writing good content this is not the case. Think about it...do you remember where you were the day the World Trade Towers were attacked? Or if you are older, what you were doing the day President John F. Kennedy was assasinated? I remember both...vividly!

I could tell you how old I was, what I was wearing, what the weather was like on each day. That is because human memory is "super glued" to emotion. When writing content that will be remembered, think about evoking emotion in the reader.

The emotion doesn't have to be politically correct to be remembered. In fact, many people have made a successful career by being controversial (think Howard Stern). Have some fun with being very opinionated. Evoke some emotion!

If you can tell a story in your content, do so. People relate to a good story. Tom Clancey was a master story teller of war drama. When I was reading one of his books (Without Remorse was my favorite) I couldn't put it down. Afterwards, I could remember many of the details in the story. We all love a good story.

When writing for an audience, they will relate better if you write in the "2nd person." That is what I am doing right now. I use words like "you" and "your". It is as if we are having a conversation isn't it? I just can't hear you...yet:)

Finally, when writing with emotion don't forget to use "power words." These are well known words that evoke emotion. Words like "potent" or "explosive" or "vital". You can Google "power words" for exhaustive lists of these (exhaustive is a power word).

Let's move on to my final section on writing powerful content...structure.