The next three paragraphs are going to be mimicking the same process of creating 100 word pieces of text about 3 different ideas.

I call them “support ideas” simply because they support the original concept of the article. But if calling them that confuses you, just think of them as whatever your post is about.

If you are writing about a central idea, what are 3 things related to that idea that you think are important?

For this example, my main concept for the post is ‘how to keg your homebrew’. Three topics related tot hat idea that I think are important are buying equipment, setting it up, and serving beer with that equipment.

Below, you can see that I also break down this paragraph into 3 ideas, then write a few sentences on each idea. It can be hard to pull off 100 words with just 5 sentences, but that's just our starting point. 2 sentences per support idea almost always exceeds our 100 word goal.

Breaking Down Your Paragraphs

In practice, I tend to freestyle on the topic until I think I’ve covered everything that needs to be covered. But if you are stuck, go into robot mode and divide the paragraph into 5 sentences again: introduction, 3x support, conclusion.

Support Idea #1: Homebrewing Equipment


Support 1: Keg

Support 2: Tank

Support 3: Gas + Beverage lines


When you set up your paragraph like that, it doesn’t seem to hard to write just one sentence about homebrew kegs, right?! If you can write without setting up the structure beforehand like this, go for it. The structure is there for those of who who are still thinking, ‘I just don’t know what to write about’.

For the examples below, you can see I embellished a lot. Although not shown here, I frequently h3 tags as a paragraph titles. This helps with readability of your post. People know what’s coming up, which can help with reading comprehension, and can skim if they are lazy or looking for specific bits of information.

Also, remember to avoid chunky bits of text. Although in this tutorial we are dividing our paragraphs into 100 word sections, that doesn’t mean you need to squish 100 words together. I usually eyeball it, to see what’s readable or not, but as a rule of thumb I rarely put more than 2-4 sentences in a paragraph.

Here's the content I created for my first support idea:

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mistswitch Premium
I often write paid content for Verblio (used to be blogmutt) clients and this is pretty much exactly the template I use. I just vary it based on the length of the post they want. 300 words means 1-2 things in supporting. 600 means 3-4 supporting items or more detail in the 1-2 things. Longer posts need more support or more detail. It's very easy to scale up a short article to be a longer one.
Igor13 Premium
Hi Nathaniell,

another very helpful and well-done tutorial. I like it a lot.

I would like to add to it, if I may, that if, for example, someone has a writer's block or doesn't know how to structure the post, or for any other reason whatsoever the writing becomes a problem, then the easiest way to write is: just writing.

Putting words on a paper (or screen) in any order, just as they come, always related to the topic.

This is what helps me when I am stuck. Just putting relevant content on the paper and later editing it. You may write out of your head, or after researching the topic online and offline, or after discussion with somebody about the topic.

The resources for finding the content for writing are very broad.Endless.

Write down anything you know about the relevant topic. Just write. One full page, or two pages, three pages, doesn't matter, or even just half of the page, 400,500,1000 or 1500 words, or even more.

You can always create more articles from largely written content.

Then, read the article couple of times (maybe just 2-3 times), and start creating the title for it and paragraphs ordered logically. And that's it. The article is prepared. If needed, re-edit it and at the end of it, after or within the conclusion add the call to action.

I am not going into the linking strategies within the article, it is just about writing.

After posting the article, there is still time to come back and to re-edit it.

If re-editing it, best would be not to change the title and the URL of it.

Simple. So, the main point is just to write, of course, as mentioned before, and as always mentioned, the writing must be related to the topic or linking to the specific content about the topic. This is in case you are writing for the readers with the intention to present the subject of the topic and then send them to it.

As I can see you are very experienced in writing and other affiliate stuff and marketing, so your help is for sure valuable for the newbies and other marketers, as here at WA, so in general as well.

Thanks for sharing!
anusuya1 Premium
It is tremendous help for me when I am scattered with so much research from elsewhere.
Thank you for your help which is timely for me.
Igor13 Premium
Glad to help. Best regards!
Zarina Premium
That's a great technique Igor, and it's essentially what I recommend for people who encounter writer's block: Free-writing exercise is simple but SO powerful!
Igor13 Premium
Hi Zarina!
Thanks for the reply and the link!
Best regards!
T48 Premium
Well said Igor, very useful ideas! Thank you
Igor13 Premium
Best regards!
Imageguy55 Premium
Great Lesson. You really take the mystery out of writing an "SEO friendly" post.
Sometimes when I look at other websites, in my niche area I see great looking websites with great content, then I say to myself," I can't write like that" This lesson is very helpful, I don't have to be a great writer just good enough to give pertinent information to visitors.
herinnelson Premium
All your links that I've clicked and read to get to this one are outstanding! You have an incredible way of explaining directly and to the point with a great sense of understanding! Thank you for all your resources and opinions. They are a huge help to me! Great trainings! I'm a fan!
Zarina Premium
Awesome tutorial, Nathaniel!
I personally use a free-writing exercise: It's a great way to unleash one's creativity for sure. I always recommend it to people who have writer's block :)
gardenguy Premium
Thank you Nathaniell.......this was a really beneficial post. I've been having a terrible time crafting article ideas, into sensible and uncomplicated articles. This post is very good teaching for me and I have bookmarked it, as well as printed it out. My common sense viewpoint is if it works for you, it'll work for me.

Zeph23 Premium
Very interesting nathaniell.

It is simple, straight to the point and takes away the fear that comes with writing.

I can relate to this as a language teacher. Whenever I tell my students that we are writing a 500 word essay their first reaction is 'What on earth shall we do to have 500 words!"

But by the time I start breaking the process down, they realize it possible. Strange enough the end result is always amazing. That is holding them down to 500 words and not more. When they find the topic interesting, they always want go beyond that.
mrkmccllch Premium
Thx for that "Easy Way" to write a 500 word article, awesome actually. Reminds me of a strategy I once learned and had long forgotten... "Tell em what your going to tell em, tell em, tell em what you told em." There is definitely some comfort in a structured approach as a fall back or simply as a go-to.

Thx Again Nathaniell

paulkaz Premium
Wow Nathaniel, this is an awesome lesson and I have marked it as a favourite!

It really breaks down the process if creating an article. Before reading this I would probably have dived right in without a structure.

However, having a structure really does make it easier to write 500 words by taking it in bite sized chunks!

You are a born teacher Nathaniell, this is a fantastic post.
QFIntrepid Premium
Nathaneil, this tutorial was really informative to me. Thank you so much also for the embedded/linked articles by kyle. Being such a newbie on the whole SEO ranking & conversion rates concept, this really opened a valuable aspect to my thinking regime relative to content readiness. Once again just simply rad.
indahpermai Premium
This is really great! It makes everything a whole lot simpler. It's easy to follow. Nothing complicated. Very straight forward. This is very helpful. Thanks so much, Nate. I feel so much motivated now coz I was thinking on how to write a content coz I felt it was very difficult at first. Too many things to write & yet I have no idea how to arrange those. Plus things just got jumbled up once you've started writing. Thanks again, Nate!