The next three paragraphs are going to be mimicking the same process of creating 100 word pieces of text about 3 different ideas.

I call them “support ideas” simply because they support the original concept of the article. But if calling them that confuses you, just think of them as whatever your post is about.

If you are writing about a central idea, what are 3 things related to that idea that you think are important?

For this example, my main concept for the post is ‘how to keg your homebrew’. Three topics related tot hat idea that I think are important are buying equipment, setting it up, and serving beer with that equipment.

Below, you can see that I also break down this paragraph into 3 ideas, then write a few sentences on each idea. It can be hard to pull off 100 words with just 5 sentences, but that's just our starting point. 2 sentences per support idea almost always exceeds our 100 word goal.

Breaking Down Your Paragraphs

In practice, I tend to freestyle on the topic until I think I’ve covered everything that needs to be covered. But if you are stuck, go into robot mode and divide the paragraph into 5 sentences again: introduction, 3x support, conclusion.

Support Idea #1: Homebrewing Equipment

Introduction

Support 1: Keg

Support 2: Tank

Support 3: Gas + Beverage lines

Conclusion

When you set up your paragraph like that, it doesn’t seem to hard to write just one sentence about homebrew kegs, right?! If you can write without setting up the structure beforehand like this, go for it. The structure is there for those of who who are still thinking, ‘I just don’t know what to write about’.

For the examples below, you can see I embellished a lot. Although not shown here, I frequently h3 tags as a paragraph titles. This helps with readability of your post. People know what’s coming up, which can help with reading comprehension, and can skim if they are lazy or looking for specific bits of information.

Also, remember to avoid chunky bits of text. Although in this tutorial we are dividing our paragraphs into 100 word sections, that doesn’t mean you need to squish 100 words together. I usually eyeball it, to see what’s readable or not, but as a rule of thumb I rarely put more than 2-4 sentences in a paragraph.

Here's the content I created for my first support idea:



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gardenguy Premium
Thank you Nathaniell.......this was a really beneficial post. I've been having a terrible time crafting article ideas, into sensible and uncomplicated articles. This post is very good teaching for me and I have bookmarked it, as well as printed it out. My common sense viewpoint is if it works for you, it'll work for me.

Wayne
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Zeph23 Premium
Very interesting nathaniell.

It is simple, straight to the point and takes away the fear that comes with writing.

I can relate to this as a language teacher. Whenever I tell my students that we are writing a 500 word essay their first reaction is 'What on earth shall we do to have 500 words!"

But by the time I start breaking the process down, they realize it possible. Strange enough the end result is always amazing. That is holding them down to 500 words and not more. When they find the topic interesting, they always want go beyond that.
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mrkmccllch Premium
Thx for that "Easy Way" to write a 500 word article, awesome actually. Reminds me of a strategy I once learned and had long forgotten... "Tell em what your going to tell em, tell em, tell em what you told em." There is definitely some comfort in a structured approach as a fall back or simply as a go-to.

Thx Again Nathaniell

Cheers,
Mark
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paulkaz Premium
Wow Nathaniel, this is an awesome lesson and I have marked it as a favourite!

It really breaks down the process if creating an article. Before reading this I would probably have dived right in without a structure.

However, having a structure really does make it easier to write 500 words by taking it in bite sized chunks!

You are a born teacher Nathaniell, this is a fantastic post.
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QFIntrepid Premium
Nathaneil, this tutorial was really informative to me. Thank you so much also for the embedded/linked articles by kyle. Being such a newbie on the whole SEO ranking & conversion rates concept, this really opened a valuable aspect to my thinking regime relative to content readiness. Once again just simply rad.
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