What are keywords and why are they important for SEO? How can you perform better keyword research this year? In this tutorial, we are going to discuss how to use keywords for SEO, what keywords really are, and why you should put your time and energy into improving on them.

What Are Keywords?

Keywords are what marketers and website owners use as a guide when they are trying to create content and optimize their page as an element of SEO best practices. Simply put, they are short phrases or most times simple words that give you an idea of the search queries people carry out on search engines.

These keywords can be an exact match or just a similar phrase or word related to a particular one being searched for; they can be head-broad, short-tailed, long-tailed, or mid-tailed.

If you want to have a better chance of showing up in search results, then you have to make optimization of words and content creation flow with the products, topics, and words that your target audience is constantly searching for.