Completing a high-quality blog post can be a good reason to celebrate. After all, you have invested so much time and effort to produce the post.
But before you call for the celebration party, there's an equally important part of blogging to deal with. Your well-crafted, high-quality blog post has to be promoted to your target audience – unless you want it to be read by only you and a few friends.
So the writing part is only the first half of blogging, which incidentally precedes blog promotion.
In this training, you’ll find 7 proven blog promotion strategies to help drive traffic to your blog.
- Ensure Compliance With On-Page SEO Best Practices
- Use Popular But Related Keywords
- Plan and Execute an Email Marketing Campaign
- Work With Influencers in Your Blog's Niche
- Make Use of Search Engine Marketing to Reach More People
- Include The Use of Guest Posts
- Promote Through Effective Social Media Marketing
- Conclusion
Now to more details on the blog promotion strategies!
1. Ensure Compliance with On-Page SEO Best Practices
One sure way of ranking high in search engines is to adopt On-Page SEO best practices for your web pages. By doing this, you’ll optimize your site and make pages comply with current and future SEO rules.
For your website, make sure you have an SSL certificate installed, and make concerted effort to optimize your page load speed. Sites with faster load speeds are more likely to rank higher, and retain visitors than the slower sites.
Also, use internal links as moderately as possible (linking your content together) and links that redirect to authority sites. Finally for your site, consciously build links to improve your site's authority.
Every page on your website should target a particular keyword to rank for. By doing this, you will be optimizing each page for particular keywords to rank for.