Keywords and Their Types

We have a variety of different keywords; they’re known and used by marketers and content creators in different ways. But we are majorly going to focus on the types of keywords by length.

Mid-tail Keywords

These are keywords that have a really small amount of traffic but with higher conversion rates and less competition. These types of keywords fall between the short-tailed keywords and the long-tailed keywords; they are very much descriptive and involve two to three words or short phrases.

Long-tailed Keywords

They are the kind of a more specific word phrase that is strung together by three or more words. Searchers use these to make Google better understand what they’re looking for, be it a service product or particular information. These types of queries are normally carried out by voice search.

Short-tailed Keywords

These are very competitive and popular search terms and words; they are also called generic words. These keywords are normally one or two words, but they command a very large search percentage, and trying to rank for them will be very difficult to do.

Why Most People Fail at Keywords

Most people when publishing content on the web fail to properly use keywords and so it makes their efforts towards SEO futile. Things you must keep in mind while dealing with keywords are listed below.

• Don’t go for keywords that do not comprehensively describe the content on your page
• Keywords should be integrated into your Meta information and also into the body text; they should not be used in subtle or unnatural ways for it not to appear awkward
• Avoid using keywords to mislead or trick your viewers or target audience; this can lead to mistrust and might eventually bring down the reputation of your page