Promote Your Content with a Contest
If you want to engage with your audience and increase your following, you can promote your content with a contest on Facebook. Follow Facebook's contest rules and guidelines, so you don't accidentally break them. This way, your content will be seen by your target audience.
Giving away something you sell will make people wait until the contest ends and buy it. Giving away a product will plant the seed of desire in their head, but it can also delay purchases. Companies will plant the seed of desire by creating a contest, even if they don't win.
One advantage of a Facebook contest is that it's easy to create. You can promote your contest to your list by writing a blog post that provides the contest details.
Using a custom hashtag is also a good idea. Once you've created a Facebook contest, you'll need to promote it on other social media platforms.