Optimize Your Facebook Ad Campaign for Landing Page Views

Optimize your Facebook ad campaign for landing page Views rather than conversions. Landing page views are also easier to track and understand for Facebook's algorithm. Hence, they are the most effective way to increase conversions.

The goal of Facebook ads is to drive traffic to your website. But it’s also possible to optimize them for conversion events. These objectives will display your ads only to those people who are likely to take action.

You can optimize your Facebook ad campaign for landing page views and link clicks. Optimizing your Facebook ad campaign for these goals will increase the quality of your audience.

Create a new campaign in Facebook Business Manager and select the objective Traffic. You can also choose Optimization for Ad Delivery from the drop-down under Ad Set. Make sure your Facebook Pixel is configured.

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west2000 Premium
Some interesting ideas, Lily. Although I'm not doing ads, I've found that my organic FB traffic is steadily increasing. Every little bit can help. Nice training!

Susan
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Aussiemuso Premium Plus
@west2000
That's great to hear Susan.
You're heading in the right direction.
You don't have to do ads and when it's all new it can cost a lot of money without reward.

Lily 😊🎶
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Zoopie Premium
I did something with peak times, this may help. Great training. Thanks.
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Aussiemuso Premium Plus
@Zoopie
This is excellent Stephen.
A great guide to when to post.
Thanks so much.

Lily
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Zoopie Premium
@Aussiemuso
Pooling resources will help us all.
Cheers
Stephen
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