Spontaneous Persona Type: They are emotional and quick to purchase. They want to be reassured through images and reviews and want to “feel” good about their buying decision.

Profile for Spontaneous Buyer Persona

Name: MaKayla Phillips

Background: MaKayla is a happy go lucky gal who loves to hang out with her fiancé and friends. She loves adventure and trying new things. She lives with a roommate in a big city but will soon be getting married. She loves the flexibility her job as a waitress gives her but once she gets married, her and her husband want to travel and see the world. Of course that takes money and not being tied down to a “traditional” job. She is very family oriented and visits with her parents, who live 3 hours away, as often as she can.

Demographics: MaKayla is in her early 20’s and works at one of the busiest restaurants in the area, making $45,000. With a roommate to share expenses she has enough money saved for the wedding and then some

Persona Type: MaKayla is the Spontaneous persona type and when she sees something online she likes she buys it.

Role: MaKayla has heard of all the different ways you can make money online and is very interested in doing this. She wants to travel and see the world so she is just starting to look into different options.

Buying Habits: MaKayla has several accounts with online retailers as well as the Amazon app on her phone. Majority of her purchases are done through her Phone and apps on the phone.

Media Consumption Habits: MaKayla keeps up with everything that is going on in the Entertainment world and spends most of her time on Instagram, Twitter and a little bit of FB to keep up with family. She loves watching what is trending in the fashion world and subscribes to Online Travel Websites.

Conversion Goals: The websites goal should guide MaKayla through the different legitimate ways she can make money online. From there give her tips through step-by-step tutorials on how to monetize her site. The ultimate goal is to get MaKayla to Wealthy Affiliate so that she can ask questions and be helped by the community and others that are making money online while traveling.

Humanistic Persona Type>>>>>