Competitive Persona Type: This person is exactly what it says, competitive! They are logical and fast buyers. They are looking for the best deals, like being on the cutting edge and want to own things before everyone else does. They don’t need a lot of information and respond well to deals.

Profile for Competitive Buyer Persona

Name: Robin Smith

Background: Robin is living the life of a single woman and loving it. She is a country girl that has more medals from barrel racing then she does boots. She lives out west where she owns her own business and trains young girls to barrel race and other things. Robin like the single life because it gives her time to do the things that she is passionate about. She is not on the computer much but lately has a desire to learn more about marketing her training classes online.

Demographics: Robin is 28 yrs. old, owns her own Barrel Racing Training center and has an income of over $100,000. She is looking to bring her business online and hire more trainers giving her the ability to stay at home more often.

Persona Type: Robin has a Competitive persona type. She is always looking for the best deals online and when she finds them she feels like she won another medal.

Role: Robin will be looking for help in designing her website and doing some Local Marketing. She doesn’t mind doing the work and would prefer it that way so she knows every aspect of marketing her business online.

Buying Habits: Robin isn’t really an online buyer. She prefers to purchase from Local Businesses because she has a strong sense of community about her. However, she is slowly realizing that there are other small businesses online as well that she can purchase from.

Media Consumption Habits: Robin is all about the Western Life. She subscribes to magazines like Rodeo, Barrel Horse and Barrel Racing.

Conversion Goals: The websites goal is to show Robin ALL the benefits she will be receiving from WA for a very low cost. She needs to feel like she is getting the best deal out there. Need to also show Robin that she will be taught everything she needs to know about bringing her Local Business online and Marketing it. As always we want her to sign up for WA.

Spontaneous Persona Type>>>>>