Methodical Persona Type: They are logical and slow to purchase. Don’t think that your promotions are going to win this type over quickly. This persona type typically knows what they want and will do whatever research is necessary to find the facts before buying anything.

Profile for Methodical Buyer Persona

Name: Jasmine Thomas

Background: Jasmine was born and raised in Miami, Fl. but is now attending Berkeley College in New Jersey where she is in her final year of pursuing her Bachelor’s Degree in Marketing and Advertising. She has been dating Rafael for 2 years now and knows that he is about to pop the question, “Will you marry me?” She is ready to settle down and knows that Rafael is the guy for her.

Demographics: Jasmine is in her early 20’s and is enrolled at Berkely. She is currently working as a waitress part time making $20,000 a year. By living off campus with roommates this helps Jasmine put money aside for her future with Rafael.

Persona Type: Jasmine is the Methodical persona type. While pursuing her Marketing Degree she has been reading a lot of blogs about working from home opportunities. She is a planner so she is saving all the sites she has visited and making mental notes.

Role: Jasmine will be looking for those sites that give her honest reviews as well as valuable information she can use. She will want to know every step in the process of building a successful online business and would like to see statistics and real life success stories before she commits to anything.

Buying Habits: Jasmine has been shopping online since she has been in college. She has her own credit card but really does not like to use it unless she has to. She has an account set-up at Amazon, Ebay.com and other online retailers.

Media Consumption Habits: Jasmine is constantly checking both her Facebook account along with other Marketing industry websites. She is on Twitter and has her own blog where she blogs about her experience as a student. She subscribes to the industries RSS feeds of Marketing and Advertising and Marketing Magazines. She recently began a subscription to The Knott and other Bridal Magazines.

Conversion Goals: The websites goal is to give valuable information that Jasmine can use for her own blog without trying to sell her anything. Building that trust is crucial and the more valuable content you give to her the better. Our goal is to introduce Jasmine to Wealthy Affiliate through a video tutorial that shows the benefits of this community.