What are Voids and How to Use Them?

  • A void is leaving space.
  • A void is leaving a question unanswered (temporarily).
  • A void is making a suggestion and leaving space for your participants to think before giving them the answer.

Voids are a valuable educational tool that can stimulate engagement and active participation from your audience and fast track their learning.

Let's get into some practical examples to bring this to life.

Please note, I have been using voids all throughout this training. I am using more than I would normally for an online training course to illustrate this point.

Let's work chronologically, as I list the voids I have used, think of how you can replicate these strategies in your own training and content.

On the first page of this training in the Overview, I refer to what will be uncovered in the training and list the steps covered. This is a void. It gives you an idea without any detail. This motivates the reader to want to know more and therefore to go to the next page (or step in this case).

At the end of each page, a 'cliff hanger' or 'teaser' is included suggesting what's to come next. A similar strategy used for page turning novels or TV mini series.

Throughout the training, I mention content and then explain it later. For example, the content on this step is mentioned on earlier pages as being important or 'the gold' or a phrase to emphasise it is important content. As I build the content up from basic to important or essential.

Please note, it is important to make sure, when you say a point is:

  • important
  • critical
  • must read
  • essential
  • the gold
  • you must do or something similar

Make sure the points are genuinely important etc. This one 'you can't fake'. So if it is nice to have then just include in the training but don't necessarily highlight in this way.

An example of an indirect void is when I mention that I have created another training called: How to Navigate the WA Training Menus. For those interested in this topic they may save this title and then go looking (therefore to fill the void) this training after completing this one.

It is also good to refer back to previous voids that have been filled. This is an effective strategy to help your participants to review and process the knowledge you are sharing.

Now to the 'gold' of this training the last step: Include Calls to Action - let's go:



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spurway Premium Plus
Thanks for sharing, great advice
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fleurallen Premium
My absolute pleasure I hope it was helpful to you
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PaulaKeen Premium
Once again another great training Fleur! Very thorough walk through. I do like the section explain the voids, but the call to action is a must read for all!. I am going to copy it down and reread again tomorrow, as I'm sure I've missed a few things. Thanks so much once again. I greatly appreciate reading these trainings.

I was just going over in my mind what I was going to start calling your collection of trainings, lol... its so funny how we do those kinds of things :o)
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fleurallen Premium
Paula I'm delighted you got so much out of it and I love how we are learning so much from each other as you're trainings are so different to mine - yay
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PaulaKeen Premium
Yes, I like creating lots of visuals for folks. Makes it easier to comprehend when you're already learning so much here in WA to get up and running. :o). Enjoying the journey of learning from one another! Thanks Fleur.
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fleurallen Premium
Absolute pleasure Paula!
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Carol46 Premium
I found the training excellent all the way through, Fleur, but if I had to give my best take away from the training I would say The Call To Action. This is an essential step to ask for the sale.
Carol
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fleurallen Premium
Great thanks Carol, appreciate the feedback and also your best take away appreciated!
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pablocortina Premium
Very helpful. Thank you
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fleurallen Premium
Absolute pleasure Pablo, delighted you found it helpful
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MKearns Premium
Excellent training Fleur. You structured it well leading up to the logical end of a funnel and traditional use of a landing page...Call to Action! Reel that customer in!!
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fleurallen Premium
Thanks Michael, yes this structure can be used in many places. Thanks for taking the time to read
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