Why Should We Care So Much About Keywords?

Keywords are important to you because you should strive to use words in your titles, pages, and posts that are being searched for by your audience. This is one way to help boost your ranking and thereby gain more traffic.

The whole idea of your website is to drive people to it, right? So, we already know that good quality content is key to boosting traffic and rankings. But the first thing you should be doing before writing your content is keyword research.

Keyword research is the only way to figure out what people are searching for. Once you figure out what people want to know more about, that's where you come in to the rescue by writing content based around what your readers need more information about.