Single Out and Cater to Customer Passions

As you probably already know, people will tend to spend a significantly large sum of money to support their passions and habits. So, if you have a passion, chances are many others share that same passion and you can make some good money supporting your passion and spreading awareness for it.

Catering to passions has so many benefits to include a much deeper interaction with your brand,increased word of mouth advertising and of course, brand loyalty, which means people will tend to be repeat customers if you create a loyal customer base.

A couple examples of websites that cater to passions include the following:

• MarionBlack - She has a great website for people who have a passion for reading, specifically reading e-books that are cheap or free at http://freeandcheapebooks.com/
• StephHill (me) - I created a website for people who are passionate about tabletop wargaming at http://acrossadeadlyfield.com
• MagiStudios(Jay) - If you follow along with Jay's weekly webinars, you will know that with his Football Snack Helmet website, http://footballsnackhelmets.com/, he caters to people who are passionate about football.