Identify an Opportunity Gap

If you capitalize on an opportunity or a featured gap, you can be very profitable and lucrative in the field of affiliate marketing. This opportunity type refers to seeking out problems or deficiencies in a product or the promotion for a product that can be capitalized on.

An opportunity gap may exist in the form of an improved or additional product feature, an unrealized market by the current competitors, or it may even come in the form of your own marketing capability.

An example of this is Jay's niche case study on Standing Work Place http://standingworkplace.com/ which takes an ordinary product such as a desk but not just any desk, a standing desk and in his website, he capitalizes on the health benefits that come with a standing desk. You are able to stay fit while working on the computer.