4) Target Right Keywords

Targeting low competition keyword with good traffic is always the way to go. Keywords are essential when it comes to content marketing. You do not value all keywords the same way. But you should target valuable keywords.

Borrowing it from Niel Patel, target high-value keywords are keywords that are used for valuable content that your audience is interested in spending time-consuming. It will help you gain their time consuming your content, at the same time you gain trust and authority.

They can either be in the commercial and informational form. While your informational keywords like there name sounds to create awareness, commercial keywords are targeted at making a sale. Targeting this high-value keyword will not only help reduce your bounce rate but will increase your conversion rate and sales.