2) Use Single Call-to-Action(CTA)

You should be specific on what action you want the user to take after consuming your content. Your content was developed for a specific action, which should be carried out through your call to action.

Be specific avoid Reduce overloading your content with 2 or more call to action request.

Including multiple CTAs will not lead to more conversion; it leads to more confusion. I know you will expect that each visitor examines your CTA and deliberate pick that which is most suited for them. But website visitors do not behave the same way, and there is no stereotyped rule to human behaviour. You should help your visitor decide without stress.

Your article should help your visitors achieve their goals. With the aid of a clear call to action, you should point your readers to what to do