3) Well Laid Internal Links
They are a great way to reduce your bounce rate. In the name of search Engine Optimization (SEO), some people want to build internal links. It could help generate a second click on your page, thus reducing your bounce rate.
But this can make your content look unfriendly when it is overloaded with links. Some writers will include links in every sentence, it is highly irritating and will not increase user experience on your website. There are no strict rules on how many links should be in a post. As a publisher, your target should be ensuring relevance.
When choosing internal links, your attention should be on how relevant your link is to your content. You should always consider linking to pages that are more elaborate on the topic and not just linking for linking sake