The Menu

Your site's menu is the most obvious. What is on your menu? Are you clear and concise? Does this menu make it easy for visitors to see what they can expect from each page?

You could start here as a call to action. Keep the category titles simple. Use descriptive names that describe what the content looks like after clicking.

Your Products

There are many options for online shops. You don't need to include every category in your sidebar. You should place your most popular categories in a prominent place on your homepage.

You should add your best-selling product to your homepage. Use your imagination. For example, you might place a new product announcement on your homepage. Make sure people see the sale announcement on your homepage if you have a shop. Don’t forget to optimize your images.

Search as a Call to Action

You can find the search bar in many websites' headers or footers. A search bar is a great tool for visitors if you sell thousands of products or have hundreds of posts. Make that your main call to action and make it the main element on your website. This is step 2. Step 1 is to ensure that your search results pages look professional.

Contact Information

It is possible for a returning visitor to your website just to search for your contact details. You should place a link to your contact page where the visitor would expect it. You could place it at the bottom of your menu.

However, it could also be in your footer or in the sidebar. You must activate your mobile phone number so that visitors can call you by simply tapping the number.