Your USP Should Be Unique

Your Unique Selling Point is another tip for optimizing your homepage. You'll see that not all websites can clearly communicate this. It's sometimes difficult to know exactly what your company offers customers.

Many business coaching websites have a tagline that reads "Helping You Improve Yourself!” This isn’t a good tagline, as it says nothing about the company's purpose.

Your introductory content should focus on the benefits you provide to your visitors. A visitor would know a lot more about "Coaching consultants through self-reflection".

The descriptions that most companies use today are vague. It doesn't take much to make something memorable or stand out. All you need is a simple flow and some buzzwords.

Try to explain the problem people are facing and how your product/services can solve it. End on a positive note. The problem/solution pattern will suffice.

Build Trust

Trust is becoming more important than ever for websites today. You must make your site trustworthy in every way possible. People need to trust you when you sell a product, service, or any other item. Why should they buy your product? Is your product the best solution for everyone?

Give proof to your visitors whenever you can. You can add testimonials, reviews, and recommendations from experts. You can also choose a few reviews and create a page and link to this page. You should not overdo it on the homepage. Your site must be clear and without distractions.