8. Conversion

Our objective for creating blogs is to gain readers, but far beyond that is to make some reasonable income from this large audience. So you must be concerned with the activities of our blog audience beyond reading your content.

You should check if they are achieving other desires you have with the content. Things like clicking a link to move to another article, signing up for your regular newsletter, or free gift should be paramount to you

You should be interested in your buyers journey from lighter conversions like clicking links to deeper onces like signing-up for membership. You have to determine what is a conversion in your buyers journey. It will all depend on the kind of products you sell.

9. Authority

Blog Authority is not a metric that is easy to measure like other metrics. But it is a metric you should be interested in. A higher authority will mean a better ranking on search engine result pages; this will definitely affect your traffic and income.

Moz and Aherf are good websites you can use to get an estimate of your website authority. Each of them have their own metrics. So they are just a guide when you are comparing your website authority with that of your competitors

Conclusively, measuring your ROI is the best way to measure the success of your content marketing effort. You cannot measure just one metric and forget the rest, it is important you balance through by checking several metrics. Google Analytics is a great tool fitted for this.

If you are looking out for a place to study how to use Google Analytics,beginners guide to Google Analytics by Jay also know as Magistudios is well explanatory