ROI in content marketing can be a little complex with its multiple metrics. It can be quite overwhelming. Rather, select a few to measure. It will depend on your goals and also on your niche.

As such, it will be important you plan and set goals to be achieved. Based on these goals, you can now determine the metrics you will measure. In setting goals and analyzing your set metrics, you will find Google analytics very useful. In case you have not set-up your Google Analytics, Kyle’s training on Google analytics will be very useful.

1. Sales

I want to spend time talking about these metrics. The moment your website begins to bring in leads, the next thing on your heart is sales. But it is time to nurture your leads with content that will generate sales. As you progress, your effort should begin to generate sales.

With Google

Analytics, sales aspects that contribute to this includes your Page value, conversion rate, transactions, etc. Direct sales are measured easily for eCommerce sites, all that is needed is enabling eCommerce

So doing, you will be able to ascertain the number of sales generated from your website.

2. Search Engine Optimization (SEO)

When it comes to metrics measuring content marketing, SEO is one of the most important. But unfortunately, it is not easy to measure. Taking SEO as a yardstick when measuring your website success, you will need to audit your website. In doing this, you will focus on your keyword ranking, backlinks and your overall site authority. If you rank well in these metrics, your content will appear more one search engine result pages. It will translate to leads and sales.

Jaaxy is a tool for checking your position on search engine result pages based on your keywords and website URL.

3. Website Traffic

It is one of the metrics to measure. It is the measure of traffic on each page of your website. Doing so you can ascertain which content your audience consume most. Google Analytics is a tool that can help analyze traffic on your website. It will give you an insight into your overall traffic, source of traffic, time spent on your pages, referral traffic, and lots more.

You will find this information useful when determining which content to promote and where best to concentrate your content marketing effort. Concentrate your effort on channels that drive the highest volume of traffic to your site.