Over time marketing has left the phase where you broadcast your efforts and sit down waiting for magic or miracle to happen overnight. Now marketers target, plan, and track their marketing effort and results generated. It has been made achievable with the growth in data analytics.

Measuring the outcoming of your marketing effort is very vital to your success. But it will surprise you that more than 40 per cent of marketers do not evaluate their marketing effort. Your focus is to build trust by delivering valuable information and increasing the position of your business. As such, understanding how to measure content marketing ROI is the best way to calculate the overall value your business earn due to its investments.

We will focus on the concept of Content marketing ROI and its metrics in this training.

What is Content Marketing ROI

Content marketing ROI on its own is a percentage indicator. It points out your revenue earned compared with your investment or better put cash spent. One unique thing about this measure is in its direct tie to revenue.

I will like to emphasize that cash is not the only direct measurement of marketing campaign's success. We are going to see metrics that contribute to the return of your content marketing investment. Let us establish a quick way you can measure your direct return on your investment in content marketing.