Tip 1 - Write A Tagline
The first impression is decisive. The best first impression that you can make on a home page is: Make immediately clear what the site is about. Because that is the first thing new visitors want to know. Many home pages include the absence of any explicit explanation.
A nice solution for this is the tagline. That is a short sentence near the logo, usually the upper left of the homepage. The tagline says in a few words what a website is about. It is one of the most important texts on the site. I don't even really known companies and institutions without. Even though many visitors know your name, they obviously do not know what to expect exactly on your website.
Summarize a catchy together where your site stands out
Be objective: say only that you're the only one, biggest or cheapest if it is really true.
DO NOT WRITE IN CAPITALS: THAT'S LOUD AND SCREAMING!
Use words for which you want to be found in search engines.
Use as your slogan or tagline not a payoff. That's meant for branding.
The tagline has a different purpose: user-friendliness.
Examples of good titles and taglines
Pay attention to the tagline.
With one blink of the eye on the tagline, you know what this site is offering.
https://www.dropbox.com/business
A few lines and they explain the whole site.
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