How To Grow Your Returning Customer Base
What are the most effective ways to create a call to delayed action and how does it reflect to our site?
You might be wondering how do you create an effective delayed call to action and do you need to chance something on your site. The answer is maybe. Lets take a look at all the different trips and tricks I have used for delayed call to action over the years!
In principle DCTA is very easy, all you have to do is to plant a thought in the customers head that your site is worth a second visit. Beside creating great and relevant content, we can also use some psychological facts such as humans are curious and opinionated to our advantage!
If one topic is very large, such as in my case they Ayurvedic concept of health, I divide it smaller chunks, around 2500 words each and write one every one or two weeks. Every time I write one, I promise more shortly, without giving a specific date. Customers come back and look for the new part and contact me asking for it.
After I create the new article, I also go back to the old one and create an all important internal link, which is great for both SEO and customer satisfaction.
I often use this trick. I write about something, making several hints to about something else, a popular topic. For instance I write about how infused water has a detoxifying effect, which can lead to weight loss. I mention that I am planning to write an article about it and often my email if bombarded a week after asking me when I am going to cover this topic!
As mentioned on previous page, when customer subscribes to your newsletter or mailing list, he wants to be kept informed about new articles on your site. Make your subscription lists more relevant by dividing them into subcategories, giving people the choice to select what they want to hear about and inform them about the new articles in this subcategory weekly, bi-weekly or monthly.
This is effective for product reviews. Install a plugin that allows you and your customers to rate a product and write reviews after they have received the product and tested it. Most customers are happy to share their experiences with you.
Install a plugin for poll! Ask your customers to give their opinions about what they would like to hear about next! If they vote, they are also likely to come and check which topic was voted as the top one and read the stories with more interested.
Pre advertising for the sales, Black Friday, Earth Day or an other similar event, will bring return customers to your site.
A lof of websites do this. They launch a competition and the time when they publish the results and a lot of people to visit the site to check it out, they have plenty of special offers ready.
DCTA For Non Intentional Customer Base
All the tactics work for your intended customers, but how about the other part? How do you get them to return to your page? I will give you my top tip.
I write an in-depth article about the health benefits of garlic, which I know has both larger appeal in various health groups and keyword search than my typical Ayurvedic medicine customers. In this conversation I talk about several Ayurvedic concepts. I always have people asking my for questions in the comments section more information about Ayurveda.
I will answer to them with a link to more info, or stating that I will cover this article soon. I always go back to update my answer and I will also let the customer know if they have agreed to be contacted by email about my new article.