How To Grow Your Returning Customer Base
How does delayed call to action differ from normal call to action and how effective are they for your customer base?
You might ask, how do we get the customers to return on our website? The answer is: we need to plant Delayed Call To Action in their brains.
What Is a Delayed Call For Action?
This is a request for action, but not an immediate one, such as:
Please let us know about your experiences by leaving a comments below.
Instead, delayed call for action if asking you to perform an action in future. It can be very subtle or demanding, depending on the situation and style. Some such as call to 'Subscribe To Newsletter' might feel like an immediate call for action, but in fact if a customer signs up for your news letter, they intend to return to your website sooner or later, because they are interested in your content and want to be kept up to date.
Turning the first example of CTA to delayed one, we could write:
Please let us know about your experiences after using this product by writing to us or reviewing this product.
There are several different ways of doing this, besides the example above. The effectiveness depends on your niche, your customer base and the platform. I will be dealing with specific tricks in my next section.